An Advantage of Using Global Advertising Agencies Is That

question 94

Multiple Choice

An advantage of using global advertising agencies is that

• A) companies are able to take advantage of economies of scale and other efficiencies.
• B) in emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
• C) global advertising can always be used more successfully than advertising through local agencies.
• D) since they employ only local nationals they can better adapt the firm's message to the local culture.

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Definitions:

Racial Equality

The state or condition in which individuals are treated equally regardless of their race, ensuring equal opportunities and protections under the law.

NAACP

The National Association for the Advancement of Colored People (NAACP), is an organization that aims to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

White Prejudice

Preconceived opinion or bias, often rooted in racism, held by individuals or groups against non-whites without proper knowledge, thought, or reason.

African-American Communities

Refers to social groups within the United States consisting primarily of individuals of African descent, with distinct cultural and historical identities.