A Company Changes the Packaging of One of Its Existing

question 100

Multiple Choice

A company changes the packaging of one of its existing products to make it more attractive to consumers. The company has undertaken product improvement by changing the

• A) marketing dimensions.
• B) product attributes.
• C) channels of distribution.
• D) promotional strategy.

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Definitions:

Sherman Act

A foundational antitrust law in the United States that prohibits monopolies, attempts to monopolize, and other practices that restrain interstate commerce and trade.

Monopoly Power

The ability of a monopoly to dictate what takes place in a given market.

Antitrust Violation

An offense under laws intended to protect trade and commerce from abusive practices such as monopoly, restraint of trade, and unfair business practices.

Social Media Site

A website or platform that enables users to create and share content or participate in social networking.