Identify the Incorrect Statement Concerning the Marketing-Manager System

question 58

Multiple Choice

Identify the incorrect statement concerning the marketing-manager system.

• A) It is popular in organizations with one dominant product line.
• B) One manager is responsible for overseeing an entire product line with all of the functional areas of marketing.
• C) Organizations such as PepsiCo, Purex, Eastman Kodak, and Levi Strauss use this system.
• D) A manager focuses on a single product or a very small group of new and existing products.

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Definitions:

Double-Entry Bookkeeping

An accounting system in which the recording of each transaction affects two or more accounts and the total of the debits is equal to the total of the credits.

Debiting

The process of recording an entry on the left side of the accounting ledger, which increases asset or expense accounts and decreases liability, equity, or revenue accounts.

Crediting

The process of making an entry on the right side of an account in double-entry bookkeeping, indicating an increase in liabilities, equity, or revenue, or a decrease in an asset or expense.

Salaries Payable

A liability account representing amounts owed to employees for work performed and not yet paid.