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What Is the Key to Lasting Customer Relationships? How Is

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Essay

What is the key to lasting customer relationships? How is this linked to higher lifetime value and increased customer equity?


Definitions:

P(A ∪ B)

The probability of the union of two events, A and B, occurring.

Graduate Assistantships

Financial aid options for graduate students involving part-time work in teaching or research in exchange for tuition waivers and a stipend.

Sample Points

Individual units or entities selected from a population for the purpose of statistical analysis or study.

Mutually Exclusive

Two events that cannot occur at the same time within a given experiment or scenario.

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