Consumers Today Are Highly Pressed for Time

question 5

Multiple Choice

Consumers today are highly pressed for time. They're spending more time in their cars and more time eating fast food while they are driving. To such a consumer, the cup holder is of vital importance. Car manufacturers are designing cup holders that use gyroscopes to keep the cup straight and the contents from sloshing out. This type of product development is aimed at a market that can be readily defined through which segmentation?

• A) Demographic
• B) Behavior
• C) Benefit
• D) Person/situation

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Definitions:

Data

Raw facts and figures that can be processed to generate meaningful information.

Transaction

Any business event that generates data worth capturing and storing in a database.

Knowledge

Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Wisdom

The quality of having experience, knowledge, and good judgment.