A Firm That Segments Its Consumer Buyer Market on the Basis

question 58

Multiple Choice

A firm that segments its consumer buyer market on the basis of product awareness, and interest, and on their income is using which of the following segmentation bases?

• A) Geographic, and demographic
• B) Thoughts and feelings, and demographic
• C) Behavior, and social
• D) Demographic, and social

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Definitions:

LIFO Inventory Costs

An inventory valuation method where the last items placed in inventory are the first ones to be used or sold, affecting cost of goods sold and inventory value.

Cost of Goods Sold

Expenses directly related to the production of a company's sold merchandise.

Inventory-related Selling Costs

These are expenses directly tied to the selling of inventory items, such as shipping and handling fees.

Inventory Inspection Costs

Expenses associated with verifying the quantity and quality of inventory on hand.