A Handbag Manufacturer Has Segmented Its Market According to How

question 26

Multiple Choice

A handbag manufacturer has segmented its market according to how women use them. For instance, some women want large handbags so they can carry everything they could possibly need. Other women want small, attractive handbags as accessories for their outfits. Some women want handbags with lots of pockets to help them better organize. The purse manufacturer uses which segmentation base?

• A) Thoughts and feelings
• B) Geographic
• C) Person/situation
• D) Geodemographic

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Definitions:

Surfactant

A substance that reduces surface tension, allowing for the easier exchange of gases in the lungs and preventing alveolar collapse.

Manufacturing Firms

Companies that produce and sell goods using raw materials, labor, and machinery.

Computer Chips

Small semiconductor devices that contain integrated circuits used to perform computing tasks.

Capital

Assets used in the production of goods and services, including physical tools, machinery, buildings, as well as intangible items like software or intellectual property.