What Does Geodemographic Segmentation Identify

question 8

Multiple Choice

What does geodemographic segmentation identify?

• A) The belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
• B) Specific households in a market by focusing on local neighborhood geography to create classifications of actual, addressable, mappable neighborhoods where people live and shop.
• C) The type of lifestyles, which are measured by asking consumers about their activities, interests, and opinions.
• D) Primary motivation, and whether consumers are driven by ideals, achievement and/or self-expression.

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Definitions:

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A type of flexible, adaptive organizational structure characterized by low levels of formalization and high levels of personal empowerment.

Organization Chart

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Dimensions

Aspects, features, or elements that determine the nature or characteristics of something.

Global Reporting Initiative

An international independent organization that helps businesses, governments, and other organizations understand and communicate their impact on issues such as climate change, human rights, and corruption.