Each PRIZM NE Cluster Is Based on Zip Codes, Demographic

question 93

Multiple Choice

Each PRIZM NE cluster is based on zip codes, demographic information from the U.S. census, and information on _____, media usage, and lifestyle preferences to create profiles of the people who live in specific neighborhoods.

• A) product usage
• B) resale value
• C) word-of-mouth publicity
• D) odd-even pricing