Maalox Advertised Its New Soft Chews as Able to Neutralize

question 87

Multiple Choice

Maalox advertised its new Soft Chews as able to neutralize more stomach acid than Tums Regular Strength could. Maalox was using positioning

• A) based on superiority to competitive products.
• B) in terms of particular types of product users.
• C) relative to a product class.
• D) directly against particular competitors.

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Definitions:

External Task Action

A strategy or measure taken outside the routine tasks to achieve a specific goal or to enhance performance.

Internal Relational Action

Actions focused within an organization aimed at fostering positive, cooperative relationships among its members.

Leadership Decisions

Choices made by a leader that influence the strategy, direction, and functioning of a group or organization.

Perform

To carry out an action or activity, often implying the execution is done with a particular purpose or skill level in mind.