A Manufacturer of a New Biodegradable Cat Litter Learned from Its

question 13

Multiple Choice

A manufacturer of a new biodegradable cat litter learned from its research that a lot of cat owners were not buying ordinary litter because of the difficulty in disposing the used clay-based litter. It cannot be flushed due to the build up in pipes, and certain municipalities have decreed that cat litter is a hazardous waste and must be disposed of in a specified matter. Cat owners want litter that is easily disposed of and more absorbent than newspaper, which is a common make-do method. The cat manufacturer has used which of the following segmentation approaches to identify the stated information?

• A) Benefit segmentation
• B) Psychographic segmentation
• C) A priori segmentation
• D) Post hoc segmentation

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Definitions:

Sexual Reassignment Surgery

A medical procedure(s) by which a person's physical sexual characteristics are altered to resemble that of their identified gender.

Sexually Transmitted Disease

Infections commonly spread by sex, especially vaginal intercourse, anal sex, and oral sex, characterized by various symptoms and requiring medical treatment.

Symptoms

Physical or mental features that are regarded as indicating a condition of disease, particularly such features that are apparent to the patient.

Sexual Dysfunction

Disorders related to any phase of the sexual response cycle that prevent the individual or couple from experiencing satisfaction from sexual activity.