Different Positioning Techniques Should Be Used Depending on Whether the Firm

question 76

Multiple Choice

Different positioning techniques should be used depending on whether the firm is a market leader or follower. The followers usually should not attempt to position directly against the industry leader because

• A) competing with market leaders can be costly and not often successful.
• B) a follower's product already dominates in sales and in the minds of customers.
• C) followers find it difficult to select segmentation strategies.
• D) the market can be so small that marketing to that portion is not profitable.

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Definitions:

Social Shopping Tool

A digital tool or feature that combines e-commerce and social media, allowing users to share and discuss potential purchases with their social networks.

Deal Directories

Online platforms that compile and categorize promotions, discounts, and deals from various businesses for consumers.

Tactics Of Influence

Strategies or methods employed to persuade or impact others' decisions or behaviors in a specific way.

Social Shopping Tool

A digital tool or platform that combines e-commerce and social media features to enhance the online shopping experience through community engagement.