A Complete Situational Analysis When Embarking on a New or Modified

question 46

Multiple Choice

A complete situational analysis when embarking on a new or modified marketing program aids a firm in all of the following ways, except

• A) determining objectives, opportunities, and constraints to be considered when selecting target markets.
• B) developing marketing mixes.
• C) giving a clear idea of the amount of financial and other resources that will be available for developing and executing marketing plans.
• D) developing a long-term, departmental objective within the organization.

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Definitions:

Innate Abilities

Natural talents or skills that an individual is born with, rather than skills developed through learning or experience.

Hearing and Listening

Involves the physiological process of sound perception and the active psychological process of giving attention to and making sense of sounds, respectively.

Nonverbal Messages

Communication conveyed through body language, facial expressions, and other physical ways without using spoken words.