Which of the Following Statements About Market Segmentation Is Not

question 9

Multiple Choice

Which of the following statements about market segmentation is not true?

• A) Market segmentation is the process of dividing markets into groups of similar customers.
• B) The decision to mass market a product does not require any market segmentation analysis.
• C) Generally, the first step in market segmentation is to delineate firm's current situation.
• D) Consumers are grouped on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.

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Definitions:

Least Profitable Use

The use or application of a resource that results in the lowest profit margin compared to other possible uses.

Constrained Resource

Refers to the most limited resource within a production process or system that restricts its output or throughput.

Processing Further

Additional operations or activities undertaken on a product after the initial manufacturing process to increase its value.

Financial Advantage

The benefit obtained from making certain financial decisions or investments, often resulting in savings, earnings, or a stronger financial position.