All of the Following Are Important Questions to Be Considered

question 40

Multiple Choice

All of the following are important questions to be considered during the stage of "dividing markets on relevant dimensions" except

• A) should the segmentation be a priori or post hoc?
• B) how does one determine the relevant dimensions or bases to use for segmentation?
• C) what is the best marketing mix and marketing strategy for the various segments?
• D) what are some bases for segmenting consumer and organizational buyer markets?

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