All of the Following Are Situations When a Firm May

question 12

Multiple Choice

All of the following are situations when a firm may decide not to segment but to be a mass marketer, except

• A) the market is so small that marketing to a portion of it is not profitable.
• B) heavy users make up such a large proportion of the sales volume that they are the only relevant target.
• C) the brand is the dominant brand in the market, and targeting to a few segments would not benefit sales and profits.
• D) there are viable target markets which have been identified by the firm and are relevant to the firm's domain.

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Definitions:

IT Departments

Units within organizations responsible for overseeing and managing information technology and systems.

Stand-alone Mainframes

Powerful, single computers primarily used by large organizations for bulk data processing, such as census, industry and consumer statistics, and financial transaction processing.

Stand-alone PCs

Personal computers designed to operate independently without the need for connection to a network or other external resources.

Stand-alone PCs

Computers that operate independently without being connected to a network or other computers.