What Assumption Is the PRIZM NE System Based On

question 71

Multiple Choice

What assumption is the PRIZM NE system based on?

• A) Degree to which consumers are active is directly related to occupational and educational factors.
• B) Consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.
• C) Implementing and control of the marketing plan requires segmentation based on psychographic lines.
• D) Achievement oriented targets need to be made in order to increase sales of an organization.

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Definitions:

Distributive Bargaining

A negotiation strategy where parties aim to divide a fixed amount of resources, often resulting in a win-lose scenario.

Zero-Sum Game

A situation in economic theory or game theory where one participant's gain or loss is exactly balanced by the losses or gains of the other participants.

Constant-Sum Game

A situation in game theory in which the sum of the participants' gains and losses is constant, meaning what one gains, another loses.

Resistance Point

In negotiations, the least favorable point at which one will accept a deal, beyond which the party would prefer to walk away from the negotiation.