Which of the Following Statements Is True with Regard to a Positioning

question 49

Multiple Choice

Which of the following statements is true with regard to a positioning map?

• A) It can be used to determine how well customers perceive the information in an ad.
• B) It allows marketers to evaluate consumers in terms of willing to buy, ability to buy, and authority to buy.
• C) It is used by the U.S. Department of Commerce to create a geodemographic model of the nation.
• D) It is a visual description of customers' perceptions of competitive products, brands, or models.

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Definitions:

Breach of Contract

The failure to fulfill one's obligations as agreed upon in a contract, allowing for legal action by the aggrieved party.

Primary Benefit Test

A legal doctrine used to determine who is the primary beneficiary of a service or transaction, often influencing the decision on liability or responsibility under the law.

Privity of Contract

The relationship that exists between the parties involved in a contract, allowing them to sue each other but preventing any third party from doing so.

Fraud

involves deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.