Different Positioning Techniques Should Be Used Depending on Whether the Firm

question 76

Multiple Choice

Different positioning techniques should be used depending on whether the firm is a market leader or follower. The followers usually should not attempt to position directly against the industry leader because

• A) competing with market leaders can be costly and not often successful.
• B) a follower's product already dominates in sales and in the minds of customers.
• C) followers find it difficult to select segmentation strategies.
• D) the market can be so small that marketing to that portion is not profitable.

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Definitions:

Enforceable Contract

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Embezzling Funds

Illegally taking or misappropriating money or assets entrusted to one's care, typically in a workplace or official capacity.

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A false communication about someone that injures their reputation or good name.

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A form of defamation expressed through publication or broadcast, involving false statements that damage a person's reputation.