What Does a Marketer Need to Do in Order to Retain

question 95

Multiple Choice

What does a marketer need to do in order to retain customers who use straight rebuys?

• A) Compromise on the quality of products but provide reliable service.
• B) Maintain high-quality products and service which is passable.
• C) Maintain high-quality products and highly reliable service.
• D) Compromise on the quality of products and maintain passable service.

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Definitions:

Net Present Value

A calculation used to assess the profitability of an investment, considering the present value of its cash flows minus the initial investment cost.

Desired Rate of Return

The minimum profit level that investors expect from an investment, influencing their decision to invest.

Future Cash Flows

Estimates of the amount of money expected to be received or paid out by a business in future periods.

Internal Rate of Return

A metric used in financial analysis to estimate the profitability of potential investments, calculated as the rate of return that makes the net present value of all cash flows equal to zero.