Which of the Following Observations Correctly Describes the One of the Key

question 96

Multiple Choice

Which of the following observations correctly describes the one of the key differences in marketing to organizational buyers?

• A) Marketing to organizational buyers requires more unique promotional strategies than to final consumers.
• B) Organizational buyers are more geographically dispersed than final consumers.
• C) The buyer-seller relationships have more variations in the consumer market than in business-to-business marketing.
• D) The distribution channel for final consumers is shorter than for organizational buyers.

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Definitions:

Narrow Spans of Control

A management structure where each manager oversees a small number of subordinates, leading to closer supervision and communication.

Specialised Tasks

Activities that require specific skills or knowledge, often focusing on a particular aspect of a job or process within an organization.

Functional Structures

Functional structures group together people with similar skills who perform similar tasks.

Technical Expertise

Specialized knowledge or skills in a specific area of technology, often crucial for solving complex problems or creating innovative solutions.