In Differentiating Organizational Buyers, Which of the Following Interpretations Is

question 34

Multiple Choice

In differentiating organizational buyers, which of the following interpretations is false?

• A) Web integration while marketing to organizational buyer is comparatively limited.
• B) Marketing to organizational buyers requires more unique promotional strategies than to final consumers.
• C) Marketing to organizational buyer has no variation in buyer-seller relationships.
• D) The distribution channel for organizational buyers is longer than for final consumers.

---

Definitions:

Freudian Slip

An unintentional error in speech or action that is interpreted as revealing subconscious thoughts or feelings.

Scientific Validity

The extent to which research or experiments accurately reflect and test what they aim to measure, ensuring reliability and accuracy in findings.

Psychoanalysis

A therapeutic approach, originated by Sigmund Freud, which seeks to explore unconscious motivations and conflicts through techniques like free association and dream analysis.

Freudian Idea

Concepts originated by Sigmund Freud that emphasize the role of unconscious processes in shaping feelings, thoughts, and behaviors.