The Width of a Product Mix Refers to the

question 16

Multiple Choice

The width of a product mix refers to the

• A) number of product lines handled by the organization.
• B) maximum number of products in each line.
• C) total number of products in each line marketed through personal selling.
• D) average number of product lines handled by the organization.

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Definitions:

Culture of Ownership

A culture of ownership is an organizational ethos where employees feel responsible for their roles and outcomes, often leading to higher engagement, accountability, and performance.

Free Ridership

A situation in which individuals or entities benefit from resources, goods, or services without contributing to their cost or development.

Scanlon Plan

A gainsharing program wherein employees receive bonuses for cost-saving measures or productivity improvements.

Improved Profits

An increase in the amount of money that a business earns after all its costs are paid, indicating better financial performance.