_____ Emphasizes That Profitable Marketing Begins with the Discovery and Understanding

question 37

Multiple Choice

_____ emphasizes that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

• A) Marketing concept
• B) Strategic plan
• C) Product concept
• D) Selling concept

---

Definitions:

Physical Appearance

Physical appearance refers to the observable traits of an individual, including bodily shape, facial features, and other physical characteristics, which can influence social perceptions and interactions.

Cause-Effect Relationship

The principle that there is a direct relationship between an event (the cause) and its consequence (the effect).

Experiment

A methodical process conducted to uncover new findings, verify a theory, or prove an established truth.

Operational Definition

A clear, detailed description of how variables in a study are measured or manipulated, ensuring replicability and clarity in research.