The Objective of a News Release Is to

question 17

Multiple Choice

The objective of a news release is to

• A) inform members of the media of an event in the hope that they will convert it into a story.
• B) announce major news events such as new products, technologies, mergers.
• C) request members of the media to donate time for advertising for contributions and donors.
• D) compile facts developed by journalists published in the print media.

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Definitions:

ATC Curve

Average Total Cost Curve, a graphical representation showing how the average cost of producing one unit of goods changes with the level of production.

Average Fixed Cost

Average Fixed Cost is the fixed expenses of a company divided by the number of units produced, decreasing as production increases.

Marginal Product

The extra output or benefit received from using one more unit of a variable input.

Average Variable Cost

The total variable costs of production divided by the quantity of output produced; it varies with the level of output.