When Consumers Are Seeking Low-Involvement Products, _____ Is Important

question 43

Multiple Choice

When consumers are seeking low-involvement products, _____ is important.

• A) order processing
• B) order booking
• C) ready availability
• D) information about warranty

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Definitions:

Marginal Utility

The surplus satisfaction or advantage gained upon consuming an incremental unit of a good or service.

Total Utility

The total satisfaction or benefit that a consumer receives from consuming a certain quantity of a good or service.

Utility Schedule

A table showing the level of satisfaction or utility that a consumer derives from different quantities of a good or service.