Marketing Decision Support System

question 23

Multiple Choice

Marketing decision support system

• A) is a popular form of marketing information system.
• B) is a group of technical staff aiding managerial decisions.
• C) is a firewall that does not permit marketers to explore external databases.
• D) are only designed to handle information from internal sources.

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Definitions:

Microsoft

A global technology company founded by Bill Gates and Paul Allen, known for its software products, including the Windows operating system and Office suite.

Deregulation

The process of converting a regulated firm or industry into an unregulated firm or industry.

Airlines

Companies that provide air transport services for traveling passengers and freight, playing a crucial role in global connectivity and commerce.

Trucking

The transportation of goods and products by large vehicles known as trucks, playing a crucial role in supply chain and logistics.