The Disconfirmation Paradigm Is Used to Study Consumer Prepurchase Expectations

question 60

Multiple Choice

The disconfirmation paradigm is used to study consumer prepurchase expectations and

• A) consumer behaviors related to the buying process.
• B) decision-making roles within the purchase process.
• C) the relationship between product knowledge and product involvement.
• D) difference between expectations and postpurchase perceptions.

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Definitions:

Life-Span Development

The study of how individuals grow, change, and age throughout the course of their life, from conception to death.

Conception to Death

A phrase denoting the entire human life span, from the beginning of life at conception to its end at death.

Longitudinal Method

A research design that involves repeated observations of the same variables over short or long periods of time.

Developmental Psychology

Area of psychology in which the psychologists study the changes in the way people think, relate to others, and feel as they age.