It Is Important for Marketers to Devise Communications That Offer

question 38

Multiple Choice

It is important for marketers to devise communications that offer _____, and are placed in media that consumers in the target market are likely to use.

• A) consistent messages about their products
• B) extremely detailed and lengthy product information
• C) little information to the customers so that they can be easily manipulated
• D) a new marketing strategy aimed at the upper Americans

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Definitions:

Neoplasms

Neoplasms are abnormal masses of tissue that result from excessive, uncoordinated growth of cells and can be benign or malignant (cancerous).

Oncogene

An abnormally functioning gene implicated in causing cancer. Compare with proto-oncogene and tumor suppressor gene.

Cell Signaling

Mechanisms of communication between cells. Cells signal one another with secreted signaling molecules, or a signaling molecule on one cell combines with a receptor on another cell. See signal transduction.

Segment Polarity

Genetic and cellular mechanisms that establish anterior-posterior orientation within each segment of a developing embryo, crucial for proper patterning.