The Headline for the Rockport Shoes Ad Reads, "I'm Comfortable

question 57

Multiple Choice

The headline for the Rockport shoes ad reads, "I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromise. Start with your feet." The ad shows a picture of Muhammad Ali, world famous boxer. In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's

• A) physiological need.
• B) need for esteem.
• C) safety needs.
• D) self-actualization needs.

---

Definitions:

Profits Maximization

The process or strategy employed by a business to increase its net earnings and achieve the highest level of profit possible.

Price Received

The amount of money paid to a producer or seller for a product or service.

Production Function

A mathematical model describing the relationship between input factors (like labor and capital) and output, indicating how much can be produced with given resources.

Supply Function

A mathematical relation showing the quantity of a good that producers are willing and able to sell at different prices, holding other factors constant.