The Ad for DeBeers Diamonds Reads, "A Quality Diamond of a Carat

question 84

Multiple Choice

The ad for DeBeers diamonds reads, "A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's

• A) psychological needs.
• B) need for esteem.
• C) safety needs.
• D) self-actualization needs.

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Definitions:

Multiple Product Orders

The process of ordering more than one type of product at the same time, often to consolidate purchases and save on shipping or to take advantage of bulk pricing.

Written Warranty

A legally binding promise made by a seller to a buyer that a product will meet certain quality and reliability standards.

Implied Warranties

Unwritten guarantees that ensure products or services meet certain standards of quality and reliability, even though not explicitly stated.

Disclaim

A legal term used when one renounces their right or claim to something, often to avoid liability.