Which of the Following Statements About Marketing Research Is True

question 100

Multiple Choice

Which of the following statements about marketing research is true?

• A) The most carefully executed research will always be error free.
• B) Marketing research is an aid to decision making and not a substitute for it.
• C) Marketing managers should rely on marketing research for making decisions rather than intuition or experience.
• D) Marketing research forecasts with certainty what will happen in the future.

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Definitions:

Jacobo Arbenz Guzmán

The 25th President of Guatemala who is remembered for his progressive land reforms and was ousted in a coup orchestrated by the United States CIA in 1954.

KGB

The main security agency for the Soviet Union from 1954 until its collapse in 1991, responsible for intelligence gathering, internal security, and espionage activities.

Mendez V. Westminster

A landmark 1947 federal court case that challenged racial segregation in Orange County, California schools, setting a precedent for the desegregation of schools nationwide.