A Manufacturer of Computer Monitors Wants to Know Whether There

question 74

Multiple Choice

A manufacturer of computer monitors wants to know whether there would be an increase in sales to women if monitors were made using pastel-colored cases; while keeping all other elements of its marketing mix the same. What marketing research technique should the manufacturer use?

• A) Observational
• B) Modeling
• C) Experimental
• D) Survey

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Definitions:

Employment Equity Act

Legislation aimed at promoting fair treatment and eliminating discrimination in the workplace, ensuring equality of opportunity for all employees.

Federal Government

The national government of a federal country that has specific powers accorded by the country's constitution.

Race

A social construct used to categorize humans into large and distinct populations based on physical characteristics, ancestry, historical affiliations, or shared culture.

Gender Discrimination

Unfair or unequal treatment of people based on their gender, leading to disparities in opportunities, rights, and wages.