Which of the Following Is Not a Stated Criterion for the Evaluation

question 73

Multiple Choice

Which of the following is not a stated criterion for the evaluation of marketing research reports?

• A) Determining whether type of research is appropriate for the research questions.
• B) Determining if the limitations of the study are recognized and explained in detail
• C) Determining whether analysis conducted is according to standards accepted in the field.
• D) Determining if the research report used technical jargon.

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, usually the mean, indicating the precision of an estimate.

Standard Error

A statistical measure that describes the accuracy with which a sample distribution represents a population by quantifying the variability of sample means.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution, affecting the shape of the distribution.

P-values

P-values provide the probability of obtaining an effect at least as extreme as the one in your sample data, assuming the truth of the null hypothesis.