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The price of a product in one test store was changed while it was left the same in other stores. Comparing sales in the test store to those in other stores provided evidence about the impact of price change in the overall market. The type of research used here is
Marginal Revenue
The additional revenue that a firm receives from selling one extra unit of a good or service, often used in decision-making about production levels.
Marginal Revenue
The increased earnings obtained from the sale of one extra unit of a product or service.
Total Cost
The total of all costs associated with the creation of products or services, encompassing both fixed and variable expenses.
Marginal Cost
The financial outlay for generating an additional unit of a good or service.
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