A Disadvantage of Mall Intercepts Is That

question 19

Multiple Choice

A disadvantage of mall intercepts is that

• A) sample composition or representativeness is suspect.
• B) collection of data takes a very long time.
• C) response rates are very low.
• D) no flexibility in collecting data, answering questions, probing respondents.

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Definitions:

In Transit

Describes goods that are currently being transported from one location to another.

Carrier-ready

A term indicating that a product, particularly in telecommunications, is prepared and available for deployment or distribution by a carrier network.

Transport-ready

A term used to describe goods or items that are prepared and packed for shipping.

Magnuson-Moss Act

A federal law enacted in 1975 designed to protect consumers from deceptive warranty practices, applying primarily to consumer products.