The Advantage of Personal Interviews Is That

question 17

Multiple Choice

The advantage of personal interviews is that

• A) they do not involve the element of bias.
• B) the cost per contact is quite low; hence they are highly cost effective.
• C) they have no time constraints.
• D) they generate substantial number of ideas compared with group methods.

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Definitions:

All You Can Eat

A service model where diners pay a set fee to consume as much food as they desire from a specific selection.

Consumption

The use of goods and services by households.

Additional Item

A supplementary product or service added to an existing order or purchase.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.