Which of the Following Is a Disadvantage of Personal (In-Depth)

question 16

Multiple Choice

Which of the following is a disadvantage of personal (in-depth) interviews?

• A) Limited depth of response.
• B) Easy to transmit biasing cues.
• C) Unable to assess opinions of attitudes causing behaviors.
• D) Requires expert moderators.

---

Definitions:

Data Mining

The process of analyzing large datasets to discover patterns, trends, and useful information, which can help in decision-making processes.

Personal Information

Data related to an individual that can identify them, such as name, address, email, phone number, or social security number.

Factually Incorrect

Information or statements that are not true or do not accurately represent reality or the truth.

Cookies

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website.