Marketing Decision Support System

question 23

Multiple Choice

Marketing decision support system

• A) is a popular form of marketing information system.
• B) is a group of technical staff aiding managerial decisions.
• C) is a firewall that does not permit marketers to explore external databases.
• D) are only designed to handle information from internal sources.

---

Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.

Media Coverage

The reporting, broadcasting, or publishing of news and information by various media outlets, such as television, radio, newspapers, and the internet.

Misinformation Effect

The phenomenon where a person's recall of episodic memories becomes less accurate due to post-event information.

Fundamental Attribution Error

It is the tendency to overemphasize personality-based explanations for others' behaviors while underestimating the role of situational factors.