Marketing Decision Support Systems Are Designed to Handle Information from Both

question 41

Multiple Choice

Marketing decision support systems are designed to handle information from both internal and external sources. Which of the following is an example of an internal source of data that could be used with a marketing decision support system?

• A) Company expenditure data on advertising.
• B) Industry expenditure data on sales promotions.
• C) Economic environmental changes.
• D) Global information on competitors.

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Definitions:

Pareto Efficient

An allocation of resources in which it is impossible to make any one individual better off without making at least one individual worse off.

Pure Exchange Economy

An economic model assuming no production, where agents trade existing goods and services, focusing on the allocation and distribution based on preferences.

Consumption Bundles

A combination of various goods and services chosen by a consumer based on their budget and the utility derived from the items.

Pareto Optimal

An alternative term for Pareto Efficient, describing a state where making any individual or preference criterion better off without making at least one individual or criterion worse off is impossible.