Which of the Following Does Not Pertain to Focus Groups

question 42

Multiple Choice

Which of the following does not pertain to focus groups?

• A) Relatively low cost
• B) Flexibility in use
• C) Potential for bias from moderator
• D) Broad geographic dispersion

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Definitions:

Sites

Locations, either physical or digital (such as websites), where activities are conducted or information can be accessed.

Top

Refers to the highest level or best performance within a given category, hierarchy, or system.

Affective Choice

Process in which consumers make a choice based on how they think the product will make them feel.

Evaluative Criteria

The attributes a consumer considers important about a certain product.