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Quaker Oats Has Introduced a Line of Breakfast Cereal Packaged

question 84

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Quaker Oats has introduced a line of breakfast cereal packaged in bags. These are typically found on the bottom shelf of the cereal display as they don't stack or display as well as boxes. The bags are more economical and produce less waste. Quaker Oats attempts to judge whether they are a part of the buyers' consideration set by watching people buy cereal. Identify the type of quantitative research Quaker Oats is using?


Definitions:

Accounting Standards Update No. 2014-09

Accounting Standards Update No. 2014-09 is a comprehensive new revenue recognition standard issued by FASB, altering the way businesses recognize revenue from contracts with customers.

Revenue Recognition Methods

The principles that dictate the conditions under which revenue is recognized in the accounts, including delivery of goods/services, evidence of an arrangement, fixed or determinable price, and collectability is reasonably assured.

Revenue From Contracts

Income that a company recognizes from the fulfillment of performance obligations specified in contracts with its customers.

Net Patient Service Revenue

The total revenue derived from patient services provided by a healthcare institution, net of any allowances for discounts and adjustments.

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