The Price of a Product in One Test Store Was

question 62

Multiple Choice

The price of a product in one test store was changed while it was left the same in other stores. Comparing sales in the test store to those in other stores provided evidence about the impact of price change in the overall market. The type of research used here is

• A) experimental.
• B) mathematical modeling.
• C) observational.
• D) surveys.

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Definitions:

Causal Relationships

The connection between two variables where one variable is found to directly influence or cause an effect on another.

Randomly Assign

The procedure of dispersing subjects into different groups in a study through a process that relies on random chance to ensure each participant has an equal opportunity to be assigned to any given group.

Experimental Field Studies

Research conducted in natural settings where variables are manipulated to observe their effects on real-life behavior.

Generalizability

The extent to which the results of a study can be applied or extended to other settings or groups.