Examlex
A travel agency wants to implement market segmentation in order to target people who travel at least once a week for business purposes. It uses its ticketing data collected and stored in computer files from all outlets issuing tickets to identify this segment. What type of research is the company using?
Egocentrism
A cognitive bias where an individual has difficulty understanding or assuming any perspective other than their own, often discussed in the context of child development.
Simple Reflexes
Basic, involuntary responses to stimuli, such as the knee-jerk reflex, that are mediated by the spinal cord and brainstem.
Cognitive Structures
Mental frameworks or patterns that help individuals organize and interpret information.
Perceptual Abilities
The capacity to interpret, analyze, and give meaning to sensory information.
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