Marketing Decision Support Systems Are Designed to Handle Information from Both

question 41

Multiple Choice

Marketing decision support systems are designed to handle information from both internal and external sources. Which of the following is an example of an internal source of data that could be used with a marketing decision support system?

• A) Company expenditure data on advertising.
• B) Industry expenditure data on sales promotions.
• C) Economic environmental changes.
• D) Global information on competitors.

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Definitions:

Accurate

A term describing the closeness of a measurement to the true value or the degree of accuracy of a measurement or process.

Sample Estimates

Statistical values calculated from a sample that estimate corresponding parameters in the population from which the sample is drawn.

Observational Study

A study where the researcher observes and records behavior or outcomes without actively manipulating variables or conditions.

Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug, which has significant health impacts, including increased risk of various diseases.