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A marketer of yo-yos wants to know how an increase in price would affect its sales. It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales. Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market. Identify the type of market research used here.
Premium Amortization
The gradual reduction of the premium paid above the face value of a bond, allocated over the life of the bond.
Bond Premium
The difference between the selling price of a bond and the bond’s face value when the bond is sold for more than par.
Effective-Interest Amortization
A method of amortizing a bond discount or bond premium that reflects the effective interest rate a company pays bondholders over the life of a bond.
Coupon Interest Rate
The annual interest rate paid by a bond expressed as a percentage of its face value.
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