Which of the Following Is Not a Stated Criterion for the Evaluation

question 73

Multiple Choice

Which of the following is not a stated criterion for the evaluation of marketing research reports?

• A) Determining whether type of research is appropriate for the research questions.
• B) Determining if the limitations of the study are recognized and explained in detail
• C) Determining whether analysis conducted is according to standards accepted in the field.
• D) Determining if the research report used technical jargon.

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, typically the mean, indicating the precision of the statistic.

Magazines

Publications, usually periodical, that contain articles, stories, and advertisements.

Standard Deviation

A measure of the dispersion or spread of a set of data points relative to its mean, indicating how widely the values differ from the average.

Sample Mean

The sample mean is the average value in a sample, calculated by adding all the sample values together and dividing by the number of samples, representing the central tendency of the sample.