In Which of the Following Channel Arrangements Would an American

question 92

Multiple Choice

In which of the following channel arrangements would an American manufacturer exporting goods to a foreign market have the greatest control over distribution?

• A) Manufacturer uses a resident buyer in the American market.
• B) Manufacturer has an export agent in the American market.
• C) Manufacturer sells its products directly to distributors in the foreign market.
• D) Manufacturer sells directly to organizational buyers in the foreign market.

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