Which Is True of Selecting Media in Foreign Markets

question 14

Multiple Choice

Which is true of selecting media in foreign markets?

• A) There is a media directory that covers all the media available throughout the world.
• B) Media that are traditionally used in the domestic market may not be available in foreign markets.
• C) Where data are available, their accuracy is always conclusive.
• D) If media are available, they are able to reach all potential buyers.

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Definitions:

Transgender

An umbrella term describing people whose gender identity or expression differs from that associated with their birth-designated sex.

Gender Expression

The external display of one's gender identity, through behavior, clothing, haircut, voice, and other forms of presentation to society.

Gender Role

Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Gender Identity

An individual's personal sense of their own gender, which may or may not align with the sex they were assigned at birth.