________ Is the Science of Using Psychology and Demographics to Better

question 70

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Psychographics
• B) Interactionism
• C) Clustering
• D) Demographic transition
• E) Customerization

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Definitions:

Ovulating

The phase of a woman's menstrual cycle during which an egg is released from the ovary.

Fallopian Tubes

Pair of tubes along which eggs travel from the ovaries to the uterus, and the site where fertilization usually occurs.

Maternal Blood Screening

A test performed on a pregnant woman's blood to detect certain genetic and developmental conditions in a fetus.

Birth Defects

Abnormalities of structure, function, or body metabolism present at birth that lead to physical or mental disabilities, or both.